Daan earned a degree in Administrative Information Science from Open University in the Netherlands and later pursued a Master of Science in Artificial Intelligence at Middlesex University in London, UK. After completing his studies, he set out to help organizations unlock the potential of data and technology, making them more accessible and practical. This mission inspired him to found Passionned Group, a consultancy and training firm focused on helping companies become smarter and more data-driven.
Alongside his role as Managing Director at Passionned Group, he has been a part-time trainer in Business Intelligence (BI) and Data Analytics at TIAS School for Business and Society since 2014. From 2015 to 2021, he also served as a trainer at Erasmus University in Rotterdam. Previously, Daan worked as Manager of BI at Brocacef/Phoenix and as a BI consultant at VODW, gaining extensive experience in driving data-driven transformations in organizations. He has also delivered keynote speeches at international events, such as the BI conference in Helsinki.
Passionned Group's story began in 2004, founded by Daan van Beek with a vision to transform how organizations use data, not just for reports, but to drive real, impactful change. With no formal plan but a clear goal, Daan aimed to break organizational silos and promote smarter, data-driven decision-making. Over the past 20 years, Passionned Group has grown into a leading consultancy and training firm, guiding thousands of organizations and professionals toward becoming intelligent, agile enterprises that leverage data for success.
Daan's ability to communicate complex data concepts in an accessible and relatable way has made him a favorite among industry leaders and data professionals alike. Whether speaking to small groups or large audiences, he consistently delivers valuable insights that inspire organizations to take actionable steps toward becoming more data-driven. His focus on practical solutions ensures that attendees leave with a clear understanding of how to apply data and AI strategies in their own business environments.
Teaching courses is one of Daan’s passions. He enjoys sharing his knowledge in a dynamic and engaging way, always ensuring students are involved by answering their questions and offering a personalized learning experience. In addition to leading Passionned Group’s training programs, Daan has been a part-time BI and Data Analytics trainer at TIAS School for Business and Society since 2014, and previously taught at Erasmus University.
Daan van Beek has extensive experience as a Business Intelligence consultant. In his early career, he worked as a consultant and project manager at VODW, where he helped organizations implement BI, management information, and performance management solutions. He successfully executed projects for major clients like Interpolis, Rabobank, KLM Cargo, and Woonfonds Hypotheken.
In addition to his early consulting work, Daan has spent the last 20 years providing expert consultancy through Passionned Group. He has guided numerous organizations on their journey to becoming more data-driven, helping them effectively implement Business Intelligence and AI strategies. His consultancy work focuses on transforming data into actionable insights, optimizing decision-making, and creating intelligent organizations. With his deep expertise and hands-on approach, Daan continues to support businesses across various industries.
Writing is one of Daan's biggest passions. As a writer, he has produced several significant books that explore the transformative power of data in modern organizations. These books are essential reading for anyone aiming to leverage data for sustainable growth. If you're interested in purchasing any of Daan’s books, you can find them through the links provided below.
In his personal time, Daan enjoys a variety of interests combining intellectual and outdoor pursuits. He appreciates science and nature, which fuels his hobbies like bird watching and reading. For more active activities, Daan enjoys playing golf, exploring trails on his mountain bike, and immersing himself in the natural world. He likes to balance his professional life and his passion for staying connected with the environment.
If you would like to connect with Daan van Beek for speaking engagements, consulting, training, or to discuss his books, please fill out the contact form below. He will be happy to discuss how his expertise can help your organization or answer any questions you may have.